Social media optimization (SMO)
In the modern world, among the best formula for succeeding in your business is adapting to the social media. Other than being a platform for meeting and chatting with peers, social media is the second largest online market. Hence, for your business to excel, you must capture some following from the social platforms and convert them into leads.
Social Media Optimization involves preparing your site ready for the social pages through designing promotional messages that are shareable. Also, it means going social in anything you share with your customers. For instance, when you send an offer to the customer, you need to include social share button to help them link their peers to your website.
Hence, if you want to succeed in the current era, you cannot undermine the power of the social media. So, you need to optimize your page for easy social sharing and reachability.