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Are you struggling with finding clients for your e-commerce business? Or maybe you do not know how to market your e-commerce website? Worry no more.

Like any other business, there are several ways of making your online business visible and reachable. One of this ways is optimization. Optimization means enhancing your site aspects to ease visitors reachability in a given target market. 

As a marketer or a webpreneur, you need to drive traffic from various sources to boost your sales. All this happens through the application of different optimization techniques. Here are the top five optimizations that can scale up your e-commerce marketing and enhance your sales:

Social media optimization (SMO)

In the modern world, among the best formula for succeeding in your business is adapting to the social media. Other than being a platform for meeting and chatting with peers, social media is the second largest online market. Hence, for your business to excel, you must capture some following from the social platforms and convert them into leads.

Social Media Optimization involves preparing your site ready for the social pages through designing promotional messages that are shareable. Also, it means going social in anything you share with your customers. For instance, when you send an offer to the customer, you need to include social share button to help them link their peers to your website.

Hence, if you want to succeed in the current era, you cannot undermine the power of the social media. So, you need to optimize your page for easy social sharing and reachability. 

Search Engine Optimization

When developing a web page for commercial or personal use, the first rule every expert will tell you is search engine optimization. No online marketing activity can be complete without search engine optimization.

Even if you are offering high-quality products at an affordable price, not optimizing your site for search engines is like selling products indoor without opening the store doors or windows. Can anyone access them or will you make any sale? If you make a sale, then never mind about optimizing your e-commerce website for the search engines.

News Feed Optimization

Newsfeed optimization means designing your site for the natural appearance of its content on the news feeds of Facebook. As you are aware, Facebook is the leading social platform. Hence, it replicates to being the most significant social market. 

In this regard, you need to attach your Facebook page with your e-commerce website and ensure you keep your fans engaged. This is achieved by ensuring your page feeds appear on the fans news feed.

Importantly, asking visitors to like your Facebook page should be part of the call to action activities. With this, you will have optimized your site for newsfeeds which is an upper leg in e-commerce marketing.

Email marketing optimization

Email marketing is a leading technique when it comes to promoting your business online. When you check on most websites, you will observe click funnels requesting people to offer their email in exchange for a given product or service. This is an excellent way of promoting your e-commerce website. However, you may successfully collect a million and one email addresses but earn zero conversions. 

As such, having massive subscribers do not always mean more sales. For you to maximize your earning opportunities from email subscriptions, you must ensure that your emails are optimized. This means using headlines that compel your subscribers to read the emails you send them. Also, it means writing messages that lead to call for action.

Final thought

When it comes to online marketing, optimization is a crucial aspect. You must ensure e-commerce website is optimized for search engines, social media and news feeds. Also, you need to ensure that your email headlines compel your targets to take action.